Client: Bike New York 5 Boro Bike TourAmerica’s largest charitable bike ride with 40,000 bikers on a 40-mile course in NYC. Pictured 40,000 bikers pour through the start gate designed by Dekker Babian.

Project ScopeDekker Babian designed, produced and supervised fabrication of all graphics for the annual Bike Tour for 4 years.

ResultEvents, Branding, Signage, Print, Web and Electronic Media.

Client: Goldman Sachs Community TeamworksAn annual international program to facilitate two days of employee volunteerism in 35 cities. Pictured Logotype designed by Dekker Babian.

Project ScopeCommunications Strategy, Logotype, Web Site, Posters, Video, Exhibits and Premiums.

ResultWe developed a strong brand identity, responded to tight deadlines and communicated the campaign's message with 85% participation the first year and 90% the second.

Client: Goldman Sachs Community TeamworksAn international annual program to facilitate two days of employee volunteerism in 35 cities. Pictured Opening still from video by Dekker Babian.

Project ScopeA video to introduce Community Teamworks for recruiting and orientation of employees.

ResultWe developed a strong brand identity, responded to tight deadlines and communicated the campaign's message with 85% participation the first year and 90% the second.

Client: Memorial Sloan Kettering Cancer Center (MSK)Premiere cancer treatment and research facility. Pictured An illustration from the annual report highlighting groundbreaking cancer research.

Project ScopeDekker Babian designed and produced the MSK annual report to communicate the dual mission of cancer care and groundbreaking research.

ResultMSK Annual Report

Client: National Book Foundation + National Book Awards...to celebrate the best of American literature, to expand its audience, and to enhance the cultural value of good writing in America. Pictured Logotype configuration by Dekker Babian.

Project ScopeTo clarify that the National Book Foundation presents the National Book Awards.

ResultLogotype, Branding and Identity System applied to Awards Signage, Print and Electronic Media.

Client: Bike New York 5 Boro Bike TourAmerica's largest charitable bike ride with 40,000 bikers on a 40-mile course. Pictured Directional signs along the Bike Tour route.

Project ScopeStart and Finish Gates, Stage Banners, Directional Signs, Banners, Maps, Print and Web Graphics.

ResultThe Bike Tour was executed flawlessly.

Client: Jud Nelson, SculptorA definitive web site featuring the 40-year career of Jud Nelson, world renown sculptor. Pictured Web site home page.

Project ScopeConcept, Development, Design, Programming, Promotion.

ResultThe elegant, easy-to-navigate site generates visits and responses from an international audience of art lovers and academics.

Client: Memorial Sloan Kettering Cancer CenterThe premiere cancer treatment and research facility. Pictured A dedicated team of surgeons.

Project ScopeA capabilities brochure to illustrate the superior outcome of cancer treatment at Memorial Sloan Kettering targeting insurance companies and corporate benefits administrators.

ResultThe brochure features a couple successfully navigating their cancer diagnosis, treatment and recovery at Memorial Sloan Kettering.

Client: National Book Foundation + National Book Awards ...to celebrate the best of American literature, to expand its audience, and to enhance the cultural value of good writing in America. Pictured Invitation to the National Book Awards designed by Dekker Babian.

Project ScopeThe 66th Annual National Book Awards event materials including Awards Signage, Invitation, Journal, Web and Social Media.

ResultDramatic graphics convey the suspense of the awards ceremony.

Client: National Book Foundation + National Book Awards...to celebrate the best of American literature, to expand its audience, and to enhance the cultural value of good writing in America. Pictured The awards podium and stage sign design allow the event name to read in photos or videos with people of all heights at the podium.

Project ScopeNational Book Awards Event Graphics.

ResultPhotos and videos of winners used by the news media generate publicity for the National Book Awards.

Client: Composers Recordings IncorporatedA recording label dedicated to contemporary classical music. Pictured The logotype design by Dekker Babian.

Project ScopeBranding Strategy, Logotype, Album Covers, Collateral Materials.

ResultThe chiseled logotype signals strength and permanence for marketing avant-garde classical music.

Client: Goldman Sachs Knowledge ExchangeAn internal marketing and branding campaign promotes continuing education classes. Pictured Web site home page by Dekker Babian.

Project ScopeStrategy, Naming, Logotype Identity, Exhibits, Posters, Web Site, Print, Premiums.

ResultFeaturing extreme sports, Knowledge Exchange's marketing successfully launched for bond traders and soon expanded to all Goldman employees.

Client: Galt and CompanyManagement Consultants to Fortune 500 companies. Pictured Logotype design by Dekker Babian.

Project ScopeBranding Strategy, Logo and Identity, Stationery, Marketing Collateral, Recruiting Video and Brochure, Web Site and Social Media.

ResultTimeless branding positioned Galt to compete with larger, better known competitors.

Client: Townhouse.bz + Susan RowlandA definitive exhibition of Susan Rowland's art career. Pictured Guests at the opening view the exhibition catalog.

Project ScopeDekker Babian defined the scope of the show and supervised a talented team to curate, build, write, photograph and promote the exhibit.

ResultThe crowded opening was attended by Rowland's collectors, art colleagues, collaborators and community. The catalog was an invaluable resource for the work on display.

Client: Townhouse.bz + Susan RowlandA definitive exhibition of Susan Rowland's art career from 1980 through 2009. Pictured Exhibition catalog cover.

Project ScopeDekker Babian defined the scope of the show and supervised a talented team to curate, write, photograph and promote the exhibit.

ResultThe catalog weaves exquisite photographs of Rowland's art with text of Rowland's biography, influences and concepts resulting in the creation of her art.

Client: Noisy WomenAn international organization promoting the empowerment of women. Pictured Logotype by Dekker Babian.

Project ScopeBranding and Logo Design by Dekker Babian for Social Media.

ResultThe logotype projects forward from the background, symbolizing progress.

Client: Galt and CompanyManagement consultants to Fortune 500 companies. Pictured Dekker Babian designed the Galt web site. The home page featuring video of client businesses and an animated chart illustrating success.

Project ScopeWeb Site Concept, Design and Implementation incorporating Branding, Marketing, Recruiting, Electronic Media.

ResultThe web site positions Galt for clients and employees against larger competitors.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A wholly owned subsidiary of Dekker Babian. Pictured Smack Down-Neoclassical vs Mid-century Modern Design gallery window.

Project ScopeWeb Site, Signage, Social Media, Curation, Interior Design.

ResultTo build awareness of the trends and the history of fine furniture design with a gallery and online show.

Client: IntoTeaA neighborhood tea shop, featuring over 100 varieties of tea, appeals to the discerning tea drinker. Pictured Logotype design by Dekker Babian.

Project ScopeBranding Strategy, Identity System, Signs, Collateral Materials.

ResultBranding communicates quality products and an inviting shop, IntoTea is a neighborhood mainstay.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A subsidiary of Dekker Babian. Pictured The retail web site home page.

Project ScopeBusiness Concept, Name, Branding, Product Development, Promotion, Marketing, Social Media, Retail Spaces, Gallery Shows.

ResultFeatured numerous times by the NYTimes and on design blogs, townhouse.bz's curated collections sell to an international audience.

Client: Boyce Management CompanyProperty and asset management consulting to the commercial real estate market. Pictured Logotype design by Dekker Babian.

Project ScopeBranding Strategy, Logotype Design.

ResultDekker Babian's logotype design incoprorates a tree to position Boyce as a company of permanence and growth.

Client: Poems in CommunityPoetry workshops utilizing group therapy to process trauma. Pictured The web site home page design by Dekker Babian.

Project ScopeLogotype, Branding, Identity, Web Site.

ResultClients access information and workshops with ease of navigation, compelling text and photography.

Client: Newport CityA large commercial and residential real estate development on the Hudson River. Pictured Logotype designed by Dekker Babian.

Project ScopeLogotype, Branding and Identity, Collateral Materials to promote the quality of the development to potential tenants.

ResultThe logotype utilizes an "N" on a streamlined shield - a modern interpretation of a classical design element.

Client: Townhouse.bz + Susan RowlandA definitive exhibition of Susan Rowland's art career from 1980 through 2009. Pictured Exhibition graphics and artwork by Dekker Babian.

Project ScopeDekker Babian defined the scope of the show and lead a talented team to curate, write, photograph and promote the exhibit.

ResultThe crowded opening was attended by Rowland's collectors, art colleagues, collaborators and community.

Client: Goldman Sachs Knowledge ExchangeAn internal marketing and branding campaign to promote continuing education classes. Pictured A lobby poster.

Project ScopeStrategy, Naming, Logotype and Identity, Exhibits, Posters, Web Site, Print, Premiums.

ResultOriginally launched as professional development classes for bond traders, Knowledge Exchange met with great success and expanded companywide.

Client: Quinton Group LtdStockbrokers on the floor of the NYSE. Pictured Logotype design by Dekker Babian.

Project ScopeBranding Strategy, Logotype, Marketing Materials.

ResultA logotype with three squares joined by the "Q" represent the 3 founding partners.

Client: International Association of Lighting DesignersThe professional association of architectural lighting designers. Pictured Logotype design by Dekker Babian.

Project ScopeBranding, Logotype, Identity System.

ResultIncreased visibility for the Lighting Designer's profession targets an audience of architects, developers and builders.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A subsidiary of Dekker Babian. Pictured Html email promoting a sale.

Project ScopeHtml Email, Press, Social Media, Web Site.

ResultThe campaign quickly grabs the reader's attention while sharing the depth of product offerings.

Client: Calvin BullockThe oldest family of mutual funds in the United States. Pictured Logotype design by Dekker Babian.

Project ScopeBranding, Identity System, Marketing Materials.

ResultDekker Babian executed a successful marketing strategy for Calvin Bullock to compete with better known competitors.

Client: Society of Coporate SecretariesA professional organization of Governance Professionals. Pictured Promotional campaign graphics for an Essentials Seminar. Design by Dekker Babian.

Project ScopeBranding, Identity System, Marketing, Web Site, Print Materials, Advertisements.

ResultThe marketing of a portfolio of annual conferences produced by the Society of Corporate Secretaries to their members, corporate governance professionals.

Client: Bespoke BrooklynA maker of handcrafted wreaths, store displays, toys, ornaments and Covid masks for sale in specialty stores. Pictured Logotype design by Dekker Babian.

Project ScopeBranding, Identity.

ResultReflects the creativity and quality of the products.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A subsidiary of Dekker Babian. Pictured The Townhouse.bz Twitter page promotional graphics by Dekker Babian.

Project ScopeSocial Media generates traffic to the Townhouse online retail store to increase sales.

ResultThe social media posts catch the reader's attention and feature the depth of product offerings.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A subsidiary of Dekker Babian. Pictured Product promotion

Project ScopeWeb Site, Product, Social Media.

ResultDramatic photography, text and typography to promote sales.

Client: National Book Foundation + National Book Awards...to celebrate the best of American literature, to expand its audience, and to enhance the cultural value of good writing in America. Pictured Holiday Html Email and Web Splash Page design by Dekker Babian.

Project ScopeAdapting the graphic theme for the National Book Awards, the holiday email and web page promote the Book Award Winners.

ResultA holiday message with easy links to 20 books.

Client: MGM DesignAn interior design studio. Pictured The Web Site Home Page and Logotype by Dekker Babian.

Project ScopeBranding, Identity Stystem, Web Site, Marketing.

ResultThe introduction of a premium interior design studio.

Client: Honest DinerNo frills, good food, beach diner. Pictured Logotype Design by Dekker Babian.

Project ScopeLogotype, Branding and Identity System, Collateral Materials.

ResultAn immediate success as a favorite neighborhood dining spot.

Client: XL Re Latin AmericaA Latin American Reinsurance Company. Pictured Annual Report with custom envelope; concept and design by Dekker Babian

Project ScopeBranding, Marketing, Capabilities Campaign.

ResultThe annual report, printed in English, Portuguese and Spanish, markets capabilities to Latin American markets.

Client: Townhouse.bzA dealer of exceptional vintage furniture, objects and art. A subsidiary of Dekker Babian. Pictured Html email to promote the show of Townhouse.bz artist, Kamilla Talbot.

Project ScopeConcept, Implementation and Promotion of the show to signal an important stage in Talbot's career.

ResultA crowded opening generated excitement and sales through the course of the show.